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Promotion

• How will anyone find my Web site?
• I have a website which looks and works fine, but not many people know about it. What should I do?
• How can I keep track of the visitors to my website?
• Will you submit my site to search engines?
• Which search engines to you submit my website to?
• Will advertising campaign cost a lot? Can I afford it?
• Why are Search Engines so important for the popularity of my website?
• How do Search Engines work?
• How quickly will Search Engines index my website?
• Will Search Engine ranking of my website always remain the same? How can you help me to improve it?
• Where else, except for Search Engines, can my company get listed on the Internet?
• Is it worth including the links to other sites from mine?
• Is Banner Advertising cost-effective?
• What is a Click-Through Rate?
• Can I use e-mail to let everybody know about my company?

How will anyone find my Web site?

Creating an attractive Web site and waiting for people to locate it does not work. We can provide ideas to help you get your Web site noticed. As soon as your site is approved we register it with popular search engines. This will help potential customers find your business when searching for information on the Internet.

I have a website which looks and works fine, but not many people know about it. What should I do?

The problem is that your site hasn't been optimized for target search terms, so it hasn't been effectively registered with the major Search Engines and Directories. We will help you to promote your website through search engines and directory placements as well as running advertising campaigns and so on.

How can I keep track of the visitors to my website?

If you use our hosting service you will have access to statistics that will tell you how many visitors you have had, what time they visited, what part of the world they are from, how long they spent, which of your pages they viewed, etc. This is a service that is essential to promote and build a successful website.

Will you submit my site to search engines?

Yes, search engine submission is included on all of our web design packages. Though we cannot guarantee placement or ranking on any search engine, Studio Zolfist will design your site with search engines in mind.

Which search engines to you submit my website to?

Once your website is fully complete, we will submit your site to: Google, MSN/Looksmart, Dmoz, Entireweb and Yahoo. This list is subject to change without notice and is updated as appropriate (say, for example, when one search engine company consolidates with another). Search engines that require a pay-per-listing fee are not included. It can take 2 months for all the search engines to list your site, and considerably longer for your site to show up near the top of a search page. Patience is important, because results do not happen overnight.

Will advertising campaign cost a lot? Can I afford it?

It isn't necessary to spend a lot of money for advertising. We'll find an optimal way to promote your business online according to your needs and available budget.

Why are Search Engines so important for the popularity of my website?

According to surveys up to 57% of Internet users search the Net every day and nearly half of the searches are for product information or services. There is a lot of useful information on the Web, but it's simply impossible to examine all the websites personally, that is where Search Engines can help. The majority of Internet users find Web sites by using keyword searches on the major search engines. They are the most popular type of Web site on the Internet and it's quite common to set a Search Engine as the home page in a browser.

How do Search Engines work?

In response to a request, the Search Engines produce a list of ordered search results. The number of websites in the list may range from just a few to many thousands. The results of search engine searches are placed in order of relevancy to the search term used. Usually there are 10 websites on each page of search results. 96% of search engine users will visit sites listed on the first two-three pages of results and won't go any further.

Search Engines use software agents, known as "robots\crawlers" or "spiders" to survey the Web and gather text content from your website for 'indexing' in their database. The ranking of your website among search results depends on the page content being analyzed by a Search Engine to determine the relevancy of the website's text to the search term and compare to that of other sites.

How quickly will Search Engines index my website?

There are thousands of registration requests that Search Engines receive every day As a result, the delay between submitting a registration and the site actually being indexed can range from a few days to several months. Because Web documents change all the time, robots also update previously catalogued sites and have to work hard to maintain the relevance of their data. How quickly your website will be indexed varies from one search engine to another.

Will Search Engine ranking of my website always remain the same? How can you help me to improve it?

Search Engine rankings change constantly as new sites become indexed, old sites are removed and existing sites work to improve their position. We will suggest you the ways to optimize your website content and page titles, meta keywords, meta descriptions in the "head" section of your HTML documents. But remember, there is no magic way to ensure a high ranking of your website. We will not use any misleading information in an attempt to get you a higher ranking for a short period of time. Zolfist Studios offers you continuous Search Engine Positioning strategy that really works to improve and maintain your ranking.

Where else, except for Search Engines, can my company get listed on the Internet?

It's impossible to announce your website everywhere and there's no need to do so because the major Internet promotion tools will account for most of the driven traffic to your site. Here are some ideas that really work:

• Web Directories are subject catalogues containing indexes to various places on the Web, listed alphabetically, by region, by subject or by category. Some of Web directories such as Yahoo, Infoseek, Galaxy are must locations for listing of your new website.
• "What's New" Web Pages list sites that have only recently come online. This used to be the only way to advertise your new Web site, and it is still quite popular. The sites provide listings of new commercial sites on the Web.
• Newsgroups and Newsletters.

Is it worth including the links to other sites from mine?

Yes. At first sight the idea of giving your visitors an easy way to leave your site doesn't sound like something that will help you promote your website. But in practice websites provide Internet users with additional resources and a 'way out' will eventually be more successful because they are more useful. Also, with the help of external links you will gain reciprocal links from other sites that will help you attract more visitors to your website. Reciprocal links will increase your site's Link Popularity that has a significant impact on Search Engine ranking. Here's a striking example of Google, a search engine that has rapidly become very popular among Internet users because it is efficient and fast. For Google those pages are more important that are frequently linked to other sites comparing with those having just few reciprocal links. It means that Google gives a high ranking to the site that many webmasters find worth linking to.

Is Banner Advertising cost-effective?

That depends largely on your objectives. Banner Advertising can be a highly effective method of online building of a brand, but it will not immediately generate traffic to your website. Take into account the statistics that says the average click-through rate for even a well-designed and targeted banner ad is around 0.5%.

What is a Click-Through Rate?

It is the percentage of times the Internet users click on an advertisement (banner, button, or text link) based on the number of times the ad is viewed. In other words, if 500 site visitors see a banner ad and 25 of them actually click on the ad, the banner ad has a click-though rate of 5%. So the CTR shows immediate response and does not include the people who arrived at the site later as a result of seeing the ad. Just getting visitors to your website will not measure your success. Your promotion strategy should help you to have the right visitors who are really interested in your products and services.

Can I use e-mail to let everybody know about my company?

Potentially you can try sending thousands of emails to as many addresses as you like. However we strongly recommend you not to rely largely on spamming. Sending unsolicited e-mail is a bad and inefficient practice and may result in negative reactions and even repercussions for your company. But you may choose the right advertising campaign via e-mail to contact your target audience that has given its permission for companies to send the information on selected topics.

Then e-mail marketing can be an effective method of online promotion where one-to-one communication and speed of e-mails are on your side. See our Consulting services to know how we can help you conduct a successful advertising campaign.