Branding

The company style is first of all the mean of determining the company image and a some kind of information carrier. The use and observation of company style will have a positive impact on the degree of trust to your company by making the impression that there is an exemplary order in the Company, both in the production and any other areas.

The company style usually includes:

• Brand logo - company name or conventional mark, including the names and trademarks related to certain goods or services executed in a certain graphic pattern;
• Brand colors - a color palette present in all elements of company style;
• Brand font - a font used for writing the company name in the designed graphic logotype or in the branding block, also used in the printed and advertising materials;
• Branding block - includes the company name, the logo and/or the corporate slogan;
• Slogan - the company's advertising motto.

The elaboration of company style concept is the first stage of creation the corporate brand style. Based on the selected sketch, collected proposals and remarks we finalize the style and elaborate the design samples of brand style carriers.

Creation or renewal of a trademark

We conventionally divide the provided branding services into two categories - new trademark creation or renewal services and trademark promotion services.

To the trademark creation services one may refer:

• Marketing investigations aimed at identification of market segments, consumer profiles, existing competitors;
• Elaboration of brand positioning concepts based on the conducted studies;
• Naming - creation of names for the company, for its goods and services. (The brand name, its wording should to the best possible extent reflect the inherent idea, express its competitive advantages, be associated with the product (if possible) and simultaneously be emotional, "bright", memorable.);
• Elaboration of logotype, company style, slogan, etc.

Our specialists will perform for you the entire complex of services - from brand creation, elaboration of company style and to the printing of graphic products and promotion of advertising campaign.